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Brainstorming is a process of generation of ideas in individual way or
in a group avoiding immediate evaluations. There are 4 steps: Selection of the topic, production of ideas , regroup ideas and validation. During the brainstorming process there is no criticism of ideas, as free rein is given to people's creativity. Criticism and judgment cramp creativity Individual brainstorming is best for generating many ideas, but tends to be less effective at developing them. Group brainstorming tends to develop fewer ideas, but takes each idea further.
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